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An Oracle White Paper
April 2013
Siebel CRM Oracle Customer Hub (Siebel
UCM) on Oracle Engineered Systems
Disclaimer
The following is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated
into any contract. It is not a commitment to deliver any material, code,
or functionality, and should not be relied upon in making purchasing
decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole
discretion of Oracle.
Table of Contents
Executive Overview ........................................................................... 2
Introduction ....................................................................................... 4
Oracle Exalogic ............................................................................. 4
Oracle Exadata Database Machine ............................................... 4
Oracle SPARC SuperCluster ......................................................... 5
Oracle Customer Hub (Siebel Universal Customer Master or UCM) .. 6
Oracle Customer Hub Running on Oracle Engineered Systems ........ 8
Gating Factors ............................................................................... 9
Test Steps ................................................................................... 10
Test Results ................................................................................ 12
Customer Benefits of OCH and Engineered Systems Pairing .......... 13
Engineering Advances That Enable OCH Performance Results .. 14
Exadata ....................................................................................... 14
Exalogic ....................................................................................... 15
Conclusion ...................................................................................... 16
Appendix ..................................................................................... 17
Siebel CRM Oracle Customer Hub (Siebel UCM) on Oracle Engineered Systems
Executive Overview
Today’s emerging Data Governance and Master Data Management (MDM) initiatives coming out of the
executive suite of most corporations are evolving rapidly. They are turning what were once considered
arcane, scattered and ad hoc back-room tasks into sophisticated high-tech showcases of increased
cross-organizational collaboration, business intelligence, decisioning agility, and sales performance. It
also opens the path to delivering on the emerging “Big Data” strategy.
BEFORE vs. AFTER
A well executed MDM platform and its related functions are now being recognized as strategic asset for
driving competitive differentiation, performance and value for any business. It represents a key driver
towards establishing deeper relationships with existing customers – and developing new ones more
quickly. There are tremendous investments going into MDM solutions, as a result. The return on the
investment is usually obtained through improved productivity and operational efficiencies, resulting out of
a consolidated/simplified IT framework and improved cross-channel customer engagement .leveraging
unified, enterprise-wide, single view of the customer and improved revenue through insight-driven crosssell and up-sell.
HOWEVER, the unique performance characteristics required of a Customer Hub deployment to support
large and growing volume of data, high-demand utilization, complex system reconciliation routines and
processing tasks associated with customer data management represents a key challenge.
Oracle Customer Hub (also known as Siebel Universal Customer Master or Siebel UCM) is Oracle’s lead
Customer Data Integration (CDI) solution. It is a part of Oracle’s Master Data Management solution.
Oracle Customer Hub enables enterprises to manage customer data over the complete customer
lifecycle: capturing customer data, standardization and validation; identification and merging of duplicate
records; enrichment of the customer profile; enforcement of compliance and risk policies; and the
distribution of the “single source of truth” best version customer profile to operational systems.
Oracle Customer Hub running on Oracle Engineered system is the culmination of Oracle’s “Engineered to
Work Together” strategy and delivers on the unique performance characteristics described above.
This white paper illustrates the strategic business and technical benefits, Corporate Data Governance
teams will realize with Oracle Customer Hub solution running on an Oracle Engineered System. These
benefits impact enterprise-wide business processes - Customer Service, Marketing, Loyalty, Sales,
Finance etc. resulting into increased business agility and superior Customer Relationship Management –
enterprise-wide single, unified view of the customer, higher quality customer service, improved marketing
campaign effectiveness and ROI, enhanced lead management, efficient order processing, improved
customer loyalty, and accurate customer and business insights.
2
Siebel CRM Oracle Customer Hub (Siebel UCM) on Oracle Engineered Systems
Synergies provided by Oracle Engineered Systems are particularly advantageous for customers dealing
with large transaction volumes, and using Oracle Customer Hub for servicing their data governance
needs. The across-the-board improvement in performance, throughput and scalability achieved by
deploying Oracle Customer Hub on Oracle Engineered Systems will help reduce data and infrastructure
complexity, and deliver speed and scale to help businesses succeed in a data intensive, fast-changing,
and competitively dynamic environment.
3
Siebel CRM Oracle Customer Hub (Siebel UCM) on Oracle Engineered Systems
Introduction
Oracle Engineered Systems combine best-of-breed hardware and software components with gamechanging technical innovations. Designed, engineered, and tested to work best together, Oracle
Engineered Systems can power the cloud or streamline data center operations to make traditional
deployments even more efficient. The components of Oracle Engineered Systems are preassembled
for targeted functionality and then—as a complete system—optimized for extreme performance. By
taking the guesswork out of these highly available, purpose-built solutions, Oracle delivers a solution
that is integrated across every layer of the technology stack—a simplicity that translates into less risk
and lower costs for your business. Only Oracle can innovate and optimize at every layer of the stack
to simplify data center operations, drive down costs, and accelerate business innovation.
Oracle Exalogic
Oracle Exalogic is an Engineered System on which enterprises deploy Oracle business applications,
Oracle Fusion Middleware, or third-party software products. Exalogic comes pre-built with compute
nodes, memory, flash storage, and centralized storage; all connected using InfiniBand in a high
redundancy architecture delivering five-nines availability, with fault tolerance and zero-down-time
maintenance.
Exalogic dramatically improves performance of Oracle Applications, Fusion Middleware, and thirdparty applications without requiring code changes and reduces costs across the application lifecycle,
from initial set-up to on-going maintenance, as compared to conventional hardware platforms. Oracle
has made unique optimizations and enhancements in Exalogic firmware, Exalogic software, and in
Oracle’s middleware and Oracle’s applications. These include on-chip network virtualization based on
near zero latency Infiniband fabric, high-performance Remote Direct Memory Access, workload
management in Oracle Weblogic server, and optimizations in Oracle Coherence and Oracle Traffic
Director. Exalogic includes support for a highly optimized version of the Oracle VM, which significantly
outperforms comparable virtualization solutions and is an ideal consolidation platform for Oracle
Applications. Templates to simplify install, deployment, and configuration of applications on Exalogic
are available.
Oracle Exadata Database Machine
Oracle’s Exadata Database Machine is Oracle’s database platform delivering extreme performance
for database applications including Online Transaction Processing, Data Warehousing, Reporting,